Poor crowds, television ratings put future of event in spotlight

Poor crowds, tv scores put way forward for occasion in highlight


However early warning indicators have been there when solely 235,000 viewers tuned in throughout the 5 metropolitan cities on 9Gem.

In distinction, virtually 1.2 million individuals within the 5 metropolitan cities watched Djokovic win his eighth Australian Open on 9 later that month.

Crowds have been down on the ATP Cup in Sydney.Credit score:Getty

The COVID pandemic hit a few months later, and that drastically impacted final yr’s event.

Daniil Medvedev led Russia to glory, however COVID meant your complete event was held in Melbourne earlier than the Australian Open.

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The saturation of tennis led to poor crowds, however extra importantly, prime gamers began to deal with the event as preparation for the Australian Open, slightly than push by niggles in pursuit of the numerous prizemoney and rating factors on provide.

Nadal – who stated the ATP Cup and the Davis Cup couldn’t co-exist after falling to Djokovic within the 2020 remaining – withdrew from final yr’s event because of a again harm and opted to participate within the Melbourne Summer season Set this yr, as a substitute.

Roger Federer has by no means featured within the event.

Djokovic additionally withdrew from this yr’s version, although that was largely because of a scarcity of readability round his medical exemption to journey to Australia.

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Stefanos Tsitsipas was a late withdrawal from his first match of the event as he nursed an elbow harm, and several other Russian stars opted for an alternate path to Melbourne Park.

The pandemic has impacted crowds in any respect sports activities, however the drop in crowds from the 2020 event to this yr’s version has been drastic.

A complete of 220,319 followers attended the occasion throughout three cities and 10 days in 2020, in accordance with a Tennis Australia spokesperson.

In Sydney alone, 111,511 followers attended the ten days of motion.

As of Friday, simply 75,947 followers had clicked by the turnstiles.

The tv scores aren’t significantly better.

Whereas 241,000 and 157,000 metro viewers tuned in for Australia’s ties, lower than 95,000 individuals tuned in for the opposite prime time classes, in accordance with MediaWeek.

The ATP and TA hope a return to the unique format will assist revive the event in 12 months time.

But when that doesn’t enhance tv scores, attendance and the dedication of the highest stars, change could also be afoot within the close to future.



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