Flipkart will make available a wide range of kids-branded fashion from Hopscotch across the country. (REUTERS)

Flipkart companions youngsters put on model Hopscotch


New Delhi: On-line e-commerce market Flipkart on Thursday introduced a partnership with Indian kidswear model Hopscotch, increasing its branded vogue choices for kids after witnessing a major surge in demand for this attire phase prior to now 12 months.

Prior to now 12 months, Flipkart has witnessed a 60% year-on-year progress within the branded youngsters vogue phase, with a majority of recent clients coming in from tier two markets, the net retailer mentioned in a press release on Thursday. Flipkart will make accessible a variety of kids-branded vogue from Hopscotch throughout the nation.

A bit of customers shopping for branded youngsters vogue on the net market are aged 25-40.

“They’re extra aware about cloth composition and branded clothes for youths. By way of this partnership, Flipkart has enhanced its branded portfolio and continues to additional its worth proposition of creating high-quality premium branded merchandise accessible to greater than 400 million registered clients throughout the nation,” it added.

Flipkart has sharpened deal with the children vogue phase, mentioned Nishit Garg, vice chairman, Flipkart Style. This has helped scale the enterprise to 3X prior to now two years, with majority progress being pushed by new clients. When purchasing for youngsters, belief and security play a key function and we proceed to deal with this requirement by way of one of the best product choice made accessible by way of the widest vary of sellers and model companions, Grag mentioned.

With growing publicity to the most recent tendencies, dad and mom in India proceed to hunt fashion-forward decisions for his or her youngsters that additionally supply nice worth for cash, mentioned Rahul Anand, Founder & CEO – Hopscotch.

In tier 2 and three cities, seasonal collections are in nice demand, however shopper entry to such collections is proscribed, mentioned Anand.

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