Feeding a Nation – RedMart West Fulfilment Centre, Singapore

Feeding a Nation – RedMart West Fulfilment Centre, Singapore


Offering productiveness, area effectivity, pace, and accuracy – with the bonus of elevated security and social distancing.

An Superior Grocery On-line Fulfilment Centre – Scaling As much as Meet Rising Demand

Occupying 32,500 sq. metres (350,000 sq. toes), one of many largest logistics services within the nation belongs to the most important on-line grocery platform in Singapore –RedMart. RedMart is the net grocery service of e-commerce big, Lazada, which serves all of Singapore. The RedMart West Fulfilment Centre has been capable of construct up its logistical prowess by means of automation, because of clever, modern options from Dematic.

“At RedMart, we provide over 100,000 assorted merchandise to Singaporeans”, stated Mr. Gerald Glauerdt, Co-Founder & Chief Logistics Officer at RedMart and Lazada. “This RedMart Fulfilment Centre is our essential hub, seeing quite a lot of hustle and bustle as we’re open 24/7, fulfilling orders for our clients as quickly as they’re positioned.”  Mr. Glauerdt additionally went on so as to add that this superior fulfilment centre for groceries is the primary one in all this scale and complexity in Singapore.

RedMart’s West Fulfilment Centre is powered by market main automation from Dematic to fulfill the growing demand for on-line grocery procuring. The Dematic automated resolution consists of robotic shuttles, ergonomic high-speed decide stations, an clever conveying system, and a high-rate sortation system, all managed by a classy software program platform to make processes extremely straightforward and environment friendly for pickers, packers, and administration workers.

In its earlier setup, RedMart operators must manually journey round aisles and aisles of shelving to choose the gadgets required for orders. Along with spending quite a lot of time travelling, pickers would wish further time for receiving directions, finding merchandise, and loading and unloading trolleys, leading to a extremely inefficient course of that was not solely time-consuming, however liable to errors. Errors made by the pickers in such a guide course of are troublesome to detect, exhausting to stop and intensely expensive to resolve. With the automated resolution supplied by Dematic, RedMart’s productiveness and accuracy have each improved considerably.

One other key consider growing the general infrastructure for the RedMart West Fulfilment Centre was the constructing footprint. In Singapore, a giant part for companies is the price of area. When RedMart first began speaking to Dematic, they have been receiving lower than 2,000 orders per day, and had round 5,000 merchandise of their vary. Nevertheless, the RedMart West Fulfilment Centre wanted to be designed to deal with a considerably larger variety of orders and merchandise every day. RedMart realised they’d not be capable of discover the area or the workforce to fulfill their progress goal utilizing their present practices.

The COVID-19 Pandemic – Offering Options to fulfill this Disruption

On-line grocery procuring had been experiencing robust progress in Singapore for a number of years however noticed some explosive progress due to the pandemic.

Mr. Glauerdt talked about that the choice to put in a excessive stage of automation at this facility was made effectively earlier than the onset of COVID-19, however the significance of the automated resolution to RedMart’s enterprise has been underscored by the pandemic, the place the speed at which shoppers have turned to on-line platforms to buy their groceries has grown exponentially.

In line with RedMart, gross sales jumped by greater than 4 instances in the course of the begin of the pandemic, with distinctive guests to the web site rising by greater than 11 instances.

“A whole lot of components that we designed into these options put RedMart in a very good place to adapt and reply to the pandemic”, stated Mr. Michael Bradshaw, Senior Regional Director, Gross sales & Options Improvement, Dematic. “They now have operators working at socially distanced workstations, moderately than crossing paths, pushing a trolley round to choose an order. With the pandemic, we noticed an unbelievable surge in demand for on-line grocery procuring, and the amount that Redmart had deliberate for a number of years sooner or later, was introduced ahead.  With the capability that they had accessible with the automated resolution, Redmart have been capable of tackle the elevated demand and repair their new clients.”

Challenges confronted by RedMart – Exponential Progress Required Scalable Infrastructure

The web marketplace for groceries had seen a progress charge of 300% since 2017, nevertheless with RedMart’s earlier infrastructure and guide processes, it might not have been capable of cost-effectively benefit from this progress alternative.

“Our earlier mannequin was now not working for us as we continued to develop. To satisfy the demand of shoppers relating to on-line grocery procuring, the previous technique of manually hand-picking an order to pack and ship to clients was too time-consuming, inefficient, and low in productiveness,” stated Mr. Glauerdt. “We knew we would have liked to scale our mannequin of operations up, and we would have liked to discover a options supplier who was extremely skilled in warehouse and logistics automation. Dematic was chosen as they have been capable of present us with extremely customisable options that might deliver us the productiveness will increase that we have been in search of.”

One of many applied sciences Dematic has supplied as a part of the automated resolution is the Dematic Multishuttle® system. Merchandise are positioned in totes, that are routinely saved in high-density racks by robotic shuttles. The Dematic Multishuttles routinely transport totes between storage places and operator decide stations, eliminating the necessity for operators to journey and stopping them from selecting the flawed product. These towering racks prolong from flooring to ceiling, maximising the storage density of the warehouse.

“The automated resolution makes use of robotic shuttles to retailer and retrieve merchandise routinely and ship them to goods-to-person (GTP) workstations the place operators can work as much as 5 instances sooner than they have been beforehand”, stated Mr. Bradshaw. “This a part of the answer covers an enormous product vary in a small footprint, with a particularly efficient selecting technique. The shuttles are additionally used to routinely replenish decide places allotted for sooner shifting merchandise the place we use mild selecting expertise to direct the operators, making the selecting course of as quick and correct as attainable.”

At any time when there may be an order to be fulfilled from the goods-to-person space, the Dematic Multishuttle system routinely retrieves totes containing the required gadgets. Totes are retrieved in a selected sequence and conveyed to the GTP workstations the place they’re picked and positioned into order containers. The operator stays in a single place whereas gadgets are delivered to their decide station routinely, growing selecting speeds and productiveness by eliminating the necessity for the picker to stroll round many aisles of shelving.

“This instance of the GTP brings a extremely productive resolution by way of processes, the place a picker might now decide and pack 500 gadgets in the identical time that it used to take us to choose and pack 100 gadgets previously utilizing the guide course of”, stated Mr. Glauerdt. “Dematic was capable of provide this customised resolution to assist cut back the burden on our pickers, while boosting productiveness and effectivity, serving to us to fulfill the rising demand of on-line grocery procuring.”

Dematic’s system additionally consists of order fulfilment of contemporary produce in a number of temperature zones together with a freezer decide space. Buyer orders are transported by means of the assorted selecting areas of the ability as required utilizing an clever routing conveying system and consolidated at ergonomic packing stations in preparation for despatch. As soon as packed, orders are conveyed and routinely sorted to particular supply autos utilizing one in all Dematic’s excessive charge sliding shoe sorter. The answer minimises buyer orders contact factors, maximising each productiveness and hygiene.

Challenges met with Challenges – Sustaining Buyer Service Ranges

“To guarantee that the system retains operating across the clock, Dematic gives service and help that’s accessible 24/7”, stated Mr. Bradshaw. “We’ve technicians situated on-site to assist take care of the tools and attend to any points confronted by RedMart throughout their operations. The early warning system built-in into our software program tells us about one thing that may trigger us an issue earlier than it really does, guaranteeing that our system runs on the highest stage of availability for RedMart and its clients.”

The entire system is roofed by help from the Dematic Software program Centre, staffed by a devoted staff of specialist engineers accessible 24 hours a day, who may be dialled into the system in a matter of minutes to offer assist each time wanted.

RedMart Fulfilment Centre System Advantages

  • Elevated productiveness with clever order routing, paperless selecting expertise, automated replenishment and Items to Individual selecting stations supported by the Dematic Multishuttle
  • Improved ergonomics and security at operator workstations
  • Decreased order fulfilment instances
  • Improved area effectivity and storage capability, with high-density storage supplied by the Dematic Multishuttle.
  • Improved stock and order accuracy ensures buyer orders are fulfilled appropriately and reduces the price of resolving errors and addressing returns
  • Merchandise in a number of temperature zones dealt with by the one system streamlining the order fulfilment course of and pace of supply to clients.
  • Flexibility to deal with a rising product vary and variety of order profiles.
  • Improved operational effectivity with real-time monitoring of stock, orders, workload progress and system efficiency.



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