Deliveroo’s “Share of Abdomen” Survey Reveals Pandemic Influence


Deliveroo, Hong Kong’s main meals supply firm, at this time introduced its first-ever Share of Abdomen report for Hong Kong, following its preliminary launch final 12 months within the UK. The ballot examines the town’s rising curiosity in meals supply that has endured all through the pandemic, with the aim of offering Deliveroo restaurant companions with client knowledge to assist them make strategic and knowledgeable enterprise choices. After two years in lockdown, the Share of Abdomen report discovered that psychological and bodily well being (each at 70%) are on the high of the record of considerations for Hong Kongers, resulting in rising urge for food for meals supply amongst customers.

With the town grappling with social distancing measures and dine-in restrictions for the bigger a part of two years, 71% of respondents agree that the meals they eat performs an necessary position of their psychological well being, adopted by 65% who say they want to take management of their vitamin ranges, reflecting that the pandemic has appeared to play a job in influencing extra folks to adapt to eting at dwelling.

Deliveroo has seen a surge in ordering frequency within the metropolis, as greater than half of Hong Kongers (55%) mentioned that they’ve ordered extra or much more meals supply and takeaway over the previous 12 months. With no indicators of supply slowing down, pickup and supply choices have gotten important to eating places’ enterprise and operation planning, which presents extra alternatives for eating places to beef up their supply choices and assist customers set the desk at dwelling. With new habits and routines forming, 60% of Hong Kongers now see meals supply as a necessity, claiming that their major purpose for meals supply is staying indoors. Nonetheless, customers additionally said that particular cravings for sure meals (53%) – immediate them to additionally go for supply reasonably than cooking at dwelling or eating out. In different phrases, to eating places, making meals obtainable to clients at their moments of “craving” is vital to their enterprise progress.

On the subject of ordering meals on-line, Hong Kongers put their tastebuds earlier than all else, with 38% marking flavour and style as a very powerful issue when selecting their supply. Different key issues when choosing takeaway included caring about particular dietary necessities being met (30%) and realizing that the meals had been ready with experience (26%). Nonetheless, social media buzz was among the many lowest motivators, with simply 20% of respondents citing that it was necessary to them. Amongst those that cared essentially the most concerning the experience from cooks had been professionals and dealing adults, with greater than a 3rd (34%) marking it because the primary driving drive for ordering supply. With many hungry Hong Kongers inserting a excessive worth on meals high quality and experience, eating places ought to place better emphasis on high quality components and recipes to stay aggressive within the metropolis’s market and win over not solely the tastebuds however the hearts of their clients.

Different rising dietary preferences in Hong Kong included:

  • Bodily well being (34%) was the plain and most necessary choice consider choosing a vegan food regimen, with 37% of these surveyed describing themselves as veggie, vegan, or flexitarian or pescatarian.
  • Households in Hong Kong (60%) had been the biggest group adopting vegan food regimen within the earlier one to 2 years, with lots of the youthful child-free respondents indicating that they’d ‘at all times’ been vegan.
  • Practically half of particular person respondents (49%) reported having dietary restrictions.

With extra clients paying extra consideration to their diets, eating places throughout Hong Kong could be clever to revamp their menus regularly and make sure that patrons have all kinds of choices that cater to the rising dietary wants.

Among the many three markets surveyed which embrace the UK, France and Hong Kong, Hong Kong was dwelling to the keenest novice cooks, with over half (51%) of the town’s respondents agreeing or strongly agreeing that they thought of cooking to be a interest of theirs. On condition that the pandemic had created extra room of their schedules, 52% of Hong Kongers cited that they’ve extra free time. In comparison with simply final 12 months, over 43% of respondents additionally famous that they’re extra prone to prepare dinner for themselves, suggesting the potential progress for the native on-demand grocery market.

Andrew Hui, Normal Supervisor, Deliveroo Hong Kong, mentioned: “Meals supply has undoubtedly elevated because of the epidemic, social distancing measures not solely have impacted the F&B trade but additionally have influenced Hong Kongers to decide on to dine in at dwelling, as they prioritise their well being and wellbeing. As the town’s main supplier of on-line meals supply providers, we’re dedicated to serving to our restaurant companions to grasp the newest behaviours coming from customers. With these insights, we can assist maximise enterprise alternatives for eating places amidst the pandemic and supply customers with extra meals decisions to be delivered at their door with ease.”

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